The role of innovation in the relation between psychic distance and organizational performance

• Main Authors: Mahadi, N., Mohammad, J., Yaakop, A. Y., Rahman, N. R.
• Format: Article
• Published: American Scientific Publishers 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/75290/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85013168422&doi=10.1166%2fasl.2017.7195&partnerID=40&md5=2c043c9c63216199213045f500a5b494

Previous research suggests that the perceptions of a high degree of differences and subsequent uncertainty when expanding into psychically distant markets triggers strategies for innovation adoption. This study examined the model on the mediating effect of innovation on psychic distance and organiza...