Financial literacy as competitive advantage for individual investors’ decision making
Present study unfolds the impact of individual investor behavior and financial literacy on investment decisions and mediation effect of competitive advantage on individual investors in Pakistani financial markets. Data was collected from a sample of 187 individual investors thorough a personally adm...
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American Scientific Publishers
2017
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my.utm.751882018-03-27T05:59:06Z http://eprints.utm.my/id/eprint/75188/ Financial literacy as competitive advantage for individual investors’ decision making Ahmed, Z. Ramakrishnan, S. Noreen, U. HD28 Management. Industrial Management Present study unfolds the impact of individual investor behavior and financial literacy on investment decisions and mediation effect of competitive advantage on individual investors in Pakistani financial markets. Data was collected from a sample of 187 individual investors thorough a personally administered questionnaire. Multiple regression results showed that competitive advantage has a mediation effect among investor behavior, financial literacy and decision making. It concludes that investors’ involvement and optimism are most important for making investment decisions. It is also evident that most of the financially literate investors rely on debt to equity ratio for their investment decisions and use past price movements to predict future price and use technical analysis as a base for decision making purposes. Research guides individual investors, managers and executives of financial institutions for making wise concrete and educated investment decisions, and also helps individual investors to improve personal financial management. American Scientific Publishers 2017 Article PeerReviewed Ahmed, Z. and Ramakrishnan, S. and Noreen, U. (2017) Financial literacy as competitive advantage for individual investors’ decision making. Advanced Science Letters, 23 (9). pp. 8988-8993. ISSN 1936-6612 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032905876&doi=10.1166%2fasl.2017.10009&partnerID=40&md5=006227f7d4d76df856e840152f9071ba DOI:10.1166/asl.2017.10009 |
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HD28 Management. Industrial Management Ahmed, Z. Ramakrishnan, S. Noreen, U. Financial literacy as competitive advantage for individual investors’ decision making |
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Present study unfolds the impact of individual investor behavior and financial literacy on investment decisions and mediation effect of competitive advantage on individual investors in Pakistani financial markets. Data was collected from a sample of 187 individual investors thorough a personally administered questionnaire. Multiple regression results showed that competitive advantage has a mediation effect among investor behavior, financial literacy and decision making. It concludes that investors’ involvement and optimism are most important for making investment decisions. It is also evident that most of the financially literate investors rely on debt to equity ratio for their investment decisions and use past price movements to predict future price and use technical analysis as a base for decision making purposes. Research guides individual investors, managers and executives of financial institutions for making wise concrete and educated investment decisions, and also helps individual investors to improve personal financial management. |
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Article |
author |
Ahmed, Z. Ramakrishnan, S. Noreen, U. |
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Ahmed, Z. Ramakrishnan, S. Noreen, U. |
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Ahmed, Z. |
title |
Financial literacy as competitive advantage for individual investors’ decision making |
title_short |
Financial literacy as competitive advantage for individual investors’ decision making |
title_full |
Financial literacy as competitive advantage for individual investors’ decision making |
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Financial literacy as competitive advantage for individual investors’ decision making |
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Financial literacy as competitive advantage for individual investors’ decision making |
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financial literacy as competitive advantage for individual investors’ decision making |
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American Scientific Publishers |
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2017 |
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http://eprints.utm.my/id/eprint/75188/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032905876&doi=10.1166%2fasl.2017.10009&partnerID=40&md5=006227f7d4d76df856e840152f9071ba |
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