Financial literacy as competitive advantage for individual investors’ decision making

Present study unfolds the impact of individual investor behavior and financial literacy on investment decisions and mediation effect of competitive advantage on individual investors in Pakistani financial markets. Data was collected from a sample of 187 individual investors thorough a personally adm...

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Bibliographic Details
Main Authors: Ahmed, Z., Ramakrishnan, S., Noreen, U.
Format: Article
Published: American Scientific Publishers 2017
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