A study towards the relation of customer relationship management customer benefits and customer satisfaction

The purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. A model has been developed and empirically tested through survey data collected from 150 customers of three Malaysian companies. The results...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohammadhossein, N., Ahmad, M. N., Zakaria, N. H., Goudarzi, S.
Format: Book Section
Published: IGI Global 2014
Subjects:
Online Access:http://eprints.utm.my/id/eprint/74703/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84958626860&doi=10.4018%2f978-1-4666-7357-1.ch062&partnerID=40&md5=a52ad6a850ef927a753359852a36b5e6
Tags: Add Tag
No Tags, Be the first to tag this record!