Corporate social responsibility and consumer rights awareness: a research age

• Main Authors: Bello, K. B., Jusoh, A., Md. Nor, K.
• 格式: Article
• 出版: Indian Society for Education and Environment 2016
• 主题: HD28 Management. Industrial Management
• 在线阅读: http://eprints.utm.my/id/eprint/74451/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85007566487&doi=10.17485%2fijst%2f2016%2fv9i46%2f107134&partnerID=40&md5=fc73c705e18c20c3a8800d521b8a3f4f

Objective: This study incorporates the literature on Corporate Social Responsibility and consumerism, with particular emphasis on the issue of consumer rights awareness, and its potential effect on consumers' reaction towards CSR. Methods/ Statistical Analysis: The paper utilizes a literature r...