E-Service Quality, e-satisfaction and e-loyalty of online shoppers in business to consumer market, evidence form Malaysia

• المؤلفون الرئيسيون: Ting, O. S., Ariff, M. S. M., Zakuan, N., Sulaiman, Z., Saman, M. Z. M.
• التنسيق: Conference or Workshop Item
• منشور في: Institute of Physics Publishing 2016
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/73240/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84977262811&doi=10.1088%2f1757-899X%2f131%2f1%2f012012&partnerID=40&md5=9a3c98b0a057aea008fc5271f780f6b9

The growing usage of internet and online shopping in Malaysia presents a huge prospect in e-commerce market, specifically for B2C segment. As a result, electronic service quality (e-SQ), electronic satisfaction (e-Satisfaction) and electronic loyalty (e-Loyalty) become vital for online retailers to...