Islamic credit card adoption understanding: when innovation diffusion theory meets satisfaction and social influence
Understanding the main determinants of Islamic credit card (ICC) adoption is important for banks and users. Grounded in Innovation Diffusion Theory, Theory of Reasoned Action, satisfaction, and social influence concepts, this study purposes and empirically tests an integrated model to explore which...
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| Format: | Article |
| Published: |
Routledge
2016
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| Online Access: | http://eprints.utm.my/id/eprint/71921/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84994519291&doi=10.1080%2f10496491.2016.1214206&partnerID=40&md5=053443c1f45abe5ae23979dc4e0cd6d7 |
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