An integrated adoption model for Islamic credit card: PLS-SEM based approach
Purpose: One challenge when launching new banking services is to overcome resistance to change so as to accelerate market acceptance. This is the case of Islamic credit card (ICC). In response, this study aims to develop a conceptual framework that combines the innovation diffusion theory (IDT) and...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd.
2018
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/84958/ http://dx.doi.org/10.1108/JIABR-07-2015-0032 |
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