Critical success in frachise management in Malaysia: a case study
As a result of an encouraging competitive franchising business worldwide the Government of Malaysia has taken initiatives to pursue such business to boost the small business entrepreneurs. Malaysia is second in Asia and 21st in the world in franchising development considering its inception in 1994....
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| Main Authors: | , , , |
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| Format: | Monograph |
| Published: |
Universiti Teknologi Malaysia
2003
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/68576/ |
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