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Critical determinants of box office success for the Malaysian film industry

The study seeks to identify the factors that contribute to the box office success of Malaysian films. Data on 316 films were collected from the National Film Development Corporation, Malaysia. Multiple regression and selected non-parametric tests were performed on the data. The findings suggest that...

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Bibliographic Details
Main Authors: Sheikh Ghazali, Luqman Alhakim, Islam, Rafikul
Format: Article
Language:English
English
Published: Inderscience Publishers 2021
Subjects:
H Social Sciences (General)
Online Access:http://irep.iium.edu.my/90997/7/90997_Critical%20determinants%20of%20box%20office%20success%20for%20the%20Malaysian%20film%20industry_SCOPUS.pdf
http://irep.iium.edu.my/90997/8/90997_Critical%20determinants%20of%20box%20office%20success%20for%20the%20Malaysian%20film%20industry.pdf
http://irep.iium.edu.my/90997/
https://www.inderscience.com/info/inarticle.php?artid=115990
https://doi.org/10.1504/IJBSR.2021.115990
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Internet

http://irep.iium.edu.my/90997/7/90997_Critical%20determinants%20of%20box%20office%20success%20for%20the%20Malaysian%20film%20industry_SCOPUS.pdf
http://irep.iium.edu.my/90997/8/90997_Critical%20determinants%20of%20box%20office%20success%20for%20the%20Malaysian%20film%20industry.pdf
http://irep.iium.edu.my/90997/
https://www.inderscience.com/info/inarticle.php?artid=115990
https://doi.org/10.1504/IJBSR.2021.115990

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