Investigating the effect of consumer innovativeness, service quality and service switching cost on service loyalty in the mobile phone service context

The objective of this study is to examine the effects of consumer innovativeness, service quality, service switching costs and service satisfaction on service loyalty among mobile phone service users. A cross sectional survey was employed which yielded 535 responses. S...

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Bibliographic Details
Main Authors: Farzana, Quoquab Habib, Nor, Liza Abdullah, Dhahi Al-Nusairat, Jihad Mohammad
Format: Article
Published: Universitas Gadjah Mada 2016
Subjects:
Online Access:http://eprints.utm.my/id/eprint/68296/
https://jurnal.ugm.ac.id/gamaijb/article/view/9286
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