Service quality and customers trust, moderating role of personality traits

• المؤلفون الرئيسيون: Ur Rehman, Muhammad Ahmad, Md. Rasli, Amran
• التنسيق: مقال
• اللغة: English
• منشور في: Penerbit UTM Press 2016
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/68201/1/MuhammadAhmad2016_ServiceQualityandCustomersTrust.pdf; http://eprints.utm.my/id/eprint/68201/

Customers’ trust is an inevitable asset for organizations. The long-term relationship of customer-organization depends upon the presence of customers’ trust on the organization. It’s a delicate sense of feeling derived from quality and commitment of the organizations to meet customers’ expectations....