Relationship between eye behaviour during conceptual stage design process and the level of creativity

• Main Authors: Y. M., Fadzli, Mohd. Yusof, Nor Fasiha, F. N., Norlisa
• Format: Conference or Workshop Item
• Published: UTM 2016
• Subjects: TJ Mechanical engineering and machinery
• Online Access: http://eprints.utm.my/id/eprint/66948/; http://mech.utm.my/mcme/

In the past few years, several experiments in cognitive science, human-computer interaction, and marketing research impressively showed that eye tracking is a powerful research method to gain deeper insights into human behavior. In Engineering Design field, various studies have been conducted...