Understanding factors on the customer intention behavior through Facebook commerce: a conceptual model

• Main Authors: Anari, Seyedeh Marjan Mahdavi, Ibrahim, Roliana, Bakri, Aryati
• Format: Article
• Published: Institute of Electrical and Electronics Engineers Inc. 2014
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/63155/; http://dx.doi.org/10.1109/ISTMET.2014.6936488

In this research paper, authors investigated the Facebook users behavior parameters that have effect over the customers shopping intention on Facebook commerce whereby the number of Facebook users is increased every day and a lot of people spend a lot of time on Face book. So, it is a heaven of mark...