Understanding facebook commerce (f-commerce) actual purchase from an artificial neural network perspective
Despite the abundance of studies in electronic commerce, few studies have validated the antecedents of actual purchase from the perspective of Facebook commerce or f-commerce. Most of the existing e-commerce studies have focused on purchase intention and little attention has been paid on consumers&#...
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| Main Authors: | , , |
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| Format: | Article |
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California State University, Long Beach
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/21483/ http://www.jecr.org/sites/default/files/19_1Paper5.pdf |
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