Destination branding identity from the stakeholders perspective

• المؤلفون الرئيسيون: Mohd. Yusof, Mohd. Fadil, Ismail, Hairul Nizam
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2014
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/61154/1/HairulNizamIsmail2014_DestinationBrandingIdentityfromtheStakeholders.pdf; http://eprints.utm.my/id/eprint/61154/

It was debated that in order to establish strong destination branding, understanding the process of image perceived by demand-side and projection by the supply-side is crucial in positioning the destination and to be competitive. Image makingand the creation of brand identity is claim as the importa...