The role of service quality and relationship marketing in hospitality industry

• المؤلفون الرئيسيون: Naderian, A., Baharun, R.
• التنسيق: مقال
• منشور في: 2015
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/60486/

The competitive nature of hospitality industry makes it imperative for operators to constantly seek new ways to improve their services, as well as map out strategies to provide memorable experience for their patrons. In order to keep abreast of the current and future needs of the ever-evolving indus...