Market orientation and organizational performance: a case of Pakistani smes
The purpose of this study is to examine the relationship between market orientation and its three dimensions with firm performance. The study employed a cross sectional research design, using a structured questionnaire survey with a sample of 367 SMEs fully operational in Pakistan. A total of 213 va...
Saved in:
Main Authors: | , , |
---|---|
Format: | Article |
Published: |
Hilaris Publishing
2015
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/60319/ http://dx.doi.org/10.4172/2223-5833.1000139 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.utm.60319 |
---|---|
record_format |
eprints |
spelling |
my.utm.603192022-04-10T06:53:19Z http://eprints.utm.my/id/eprint/60319/ Market orientation and organizational performance: a case of Pakistani smes Hussain, Jawad Ismail, Kamariah Chaudhry, Shoaib Akhtar HD28 Management. Industrial Management The purpose of this study is to examine the relationship between market orientation and its three dimensions with firm performance. The study employed a cross sectional research design, using a structured questionnaire survey with a sample of 367 SMEs fully operational in Pakistan. A total of 213 valid questionnaires were completed and returned representing 58 percent response rate. The results indicate that market orientation as a construct has a significant relationship and influence on performance of SMEs. Multiple regression results indicate that all the three dimensions of market orientation have significant influence on performance. The study will benefit SME managers, owners and government at various levels and will also serve as a frame of reference for future studies. Future recommendations are also provided for researchers. Hilaris Publishing 2015 Article PeerReviewed Hussain, Jawad and Ismail, Kamariah and Chaudhry, Shoaib Akhtar (2015) Market orientation and organizational performance: a case of Pakistani smes. Social and Basic Sciences Research Review, 3 (2). pp. 125-136. ISSN 2313-6758 http://dx.doi.org/10.4172/2223-5833.1000139 |
institution |
Universiti Teknologi Malaysia |
building |
UTM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Malaysia |
content_source |
UTM Institutional Repository |
url_provider |
http://eprints.utm.my/ |
topic |
HD28 Management. Industrial Management |
spellingShingle |
HD28 Management. Industrial Management Hussain, Jawad Ismail, Kamariah Chaudhry, Shoaib Akhtar Market orientation and organizational performance: a case of Pakistani smes |
description |
The purpose of this study is to examine the relationship between market orientation and its three dimensions with firm performance. The study employed a cross sectional research design, using a structured questionnaire survey with a sample of 367 SMEs fully operational in Pakistan. A total of 213 valid questionnaires were completed and returned representing 58 percent response rate. The results indicate that market orientation as a construct has a significant relationship and influence on performance of SMEs. Multiple regression results indicate that all the three dimensions of market orientation have significant influence on performance. The study will benefit SME managers, owners and government at various levels and will also serve as a frame of reference for future studies. Future recommendations are also provided for researchers. |
format |
Article |
author |
Hussain, Jawad Ismail, Kamariah Chaudhry, Shoaib Akhtar |
author_facet |
Hussain, Jawad Ismail, Kamariah Chaudhry, Shoaib Akhtar |
author_sort |
Hussain, Jawad |
title |
Market orientation and organizational performance: a case of Pakistani smes |
title_short |
Market orientation and organizational performance: a case of Pakistani smes |
title_full |
Market orientation and organizational performance: a case of Pakistani smes |
title_fullStr |
Market orientation and organizational performance: a case of Pakistani smes |
title_full_unstemmed |
Market orientation and organizational performance: a case of Pakistani smes |
title_sort |
market orientation and organizational performance: a case of pakistani smes |
publisher |
Hilaris Publishing |
publishDate |
2015 |
url |
http://eprints.utm.my/id/eprint/60319/ http://dx.doi.org/10.4172/2223-5833.1000139 |
_version_ |
1731225609415163904 |
score |
13.18916 |