Capturing the actual perceived image of international urban tourist during visitation in Kuala Lumpur

Destination image in Tourism Business District (TBD) especially in designated urban area often fail to capture real tourism image due to the nature that it was pre-conceive and portray from the view of supply side (or authorities and marketer). In other word, inaccurate image have been promoted from...

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Bibliographic Details
Main Authors: Syed Jaafar, Syed Muhammad Rafy, Ismail, Hairul Nizam
Format: Article
Language:English
Published: Penerbit UTM Press 2015
Subjects:
Online Access:http://eprints.utm.my/id/eprint/60137/1/HairulNizamIsmail2015_CapturingtheActualPerceivedImageofInternationalUrban.pdf
http://eprints.utm.my/id/eprint/60137/
http://dx.doi.org/10.11113/ijbes.v2.n4.100
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