Efficiency or inefficiency of customer satisfaction as one of the main antecedents of customer loyalty in tourism and hospitality industry

• 主要な著者: Asgarpour, Rasoul, Abdul Hamid, Abu Bakar, Sulaiman, Zuraidah, Asgari, Ali A.
• フォーマット: 論文
• 出版事項: American Scientific Publishers 2015
• 主題: HB Economic Theory
• オンライン･アクセス: http://eprints.utm.my/id/eprint/58446/; http://dx.doi.org/10.1166/asl.2015.6133

The purpose of this paper is to have an overview on customer satisfaction as one of the main antecedents of customer loyalty. This paper attempts to discuss the role of customer satisfaction so as to highlight its efficiency and inefficiency on customer loyalty. In this sense, following problem is a...