E-WOM review adoption and green purchase intention: the application of Source Credibility Theory (SCT)
Green products are environmentally friendly products that have less harmful effects on humans and the environment. Green products offer long-term practical development opportunities from social and economic perspectives. Electronic word of mouth (E-WOM) is an important influencer in the review or ev...
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| 主要な著者: | , , , , |
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| フォーマット: | 論文 |
| 出版事項: |
American Scientific Publishers
2015
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| 主題: | |
| オンライン･アクセス: | http://eprints.utm.my/id/eprint/55135/ http://dx.doi.org/10.1166/asl.2015.6238 |
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