E-WOM review adoption and green purchase intention: the application of Source Credibility Theory (SCT)
Green products are environmentally friendly products that have less harmful effects on humans and the environment. Green products offer long-term practical development opportunities from social and economic perspectives. Electronic word of mouth (E-WOM) is an important influencer in the review or ev...
Saved in:
Main Authors: | , , , , |
---|---|
格式: | Article |
出版: |
American Scientific Publishers
2015
|
主題: | |
在線閱讀: | http://eprints.utm.my/id/eprint/55135/ http://dx.doi.org/10.1166/asl.2015.6238 |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|