Trust, commitment and satisfaction in the relationship between brand loyalty and satisfaction in the mobile phone industry

• 第一著者: Roustasekehravani, Alireza
• フォーマット: 学位論文
• 言語: English
• 出版事項: 2015
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/54793/1/AlirezaRoustasekehravaniPFM2015.pdf; http://eprints.utm.my/id/eprint/54793/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:95528

Brands are accepted as one of the most valuable assets that a firm needs to build. To maintain a competitive advantage, the strategy of the creation and maintenance of brand loyalty plays a vital role. The main aim of this study is to examine the theoretical and empirical evidence on the causal rela...