Trust, commitment and satisfaction in the relationship between brand loyalty and satisfaction in the mobile phone industry

• المؤلف الرئيسي: Roustasekehravani, Alireza
• التنسيق: أطروحة
• اللغة: English
• منشور في: 2015
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/54793/1/AlirezaRoustasekehravaniPFM2015.pdf; http://eprints.utm.my/id/eprint/54793/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:95528

Brands are accepted as one of the most valuable assets that a firm needs to build. To maintain a competitive advantage, the strategy of the creation and maintenance of brand loyalty plays a vital role. The main aim of this study is to examine the theoretical and empirical evidence on the causal rela...