Trust, commitment and satisfaction in the relationship between brand loyalty and satisfaction in the mobile phone industry

• 主要作者: Roustasekehravani, Alireza
• 格式: Thesis
• 语言: English
• 出版: 2015
• 主题: HD28 Management. Industrial Management
• 在线阅读: http://eprints.utm.my/id/eprint/54793/1/AlirezaRoustasekehravaniPFM2015.pdf; http://eprints.utm.my/id/eprint/54793/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:95528

Brands are accepted as one of the most valuable assets that a firm needs to build. To maintain a competitive advantage, the strategy of the creation and maintenance of brand loyalty plays a vital role. The main aim of this study is to examine the theoretical and empirical evidence on the causal rela...