Service marketing mix and customer satisfaction of hotel in Johor Bahru

• Main Author: Yahyazadeh, Sayyed Ali
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/54009/1/SayyedAliYahyazadehMFM2015.pdf; http://eprints.utm.my/id/eprint/54009/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85736

Providing customer satisfaction is one of the biggest challenges in service industries. Organizations today are putting on efforts to identify and manage existing customers. Among the popular marketing theories, the 7Ps marketing mix recognized the critical factor in business for competitive differe...