Consumers’ perception and purchase intention towards organic food products

This study is about the discoveries on the factors affecting purchase intention of organic food in Malaysia. Nowadays, in today’s modern world a new consumer lifestyle has emerged especially in the attitude of consuming organic food. This phenomenon has occurred because people are beginning to be aw...

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Bibliographic Details
Main Author: Mahpof, Nurliyana
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:http://eprints.utm.my/id/eprint/53710/25/NurliyanaMahpofMFM2014.pdf
http://eprints.utm.my/id/eprint/53710/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85038
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