Consumer purchase intention toward products made in Malaysia vs. made in China: a conceptual Paper
This conceptual research paper is about Malaysians' perceptions toward products made in Malaysia versus products made in China. Local products are generally perceived as being of lesser quality compared to others. It is now common for most products to have the label "Made in China"; u...
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Elsevier Ltd.
2014
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Online Access: | http://eprints.utm.my/id/eprint/52226/1/SharonLew2014_Consumerpurchaseintentiontoward.pdf http://eprints.utm.my/id/eprint/52226/ http://dx.doi.org/10.1016/j.sbspro.2014.04.005 |
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my.utm.522262018-09-17T04:01:20Z http://eprints.utm.my/id/eprint/52226/ Consumer purchase intention toward products made in Malaysia vs. made in China: a conceptual Paper Lew, Sharon Sulaiman, Zuraidah HD Industries. Land use. Labor This conceptual research paper is about Malaysians' perceptions toward products made in Malaysia versus products made in China. Local products are generally perceived as being of lesser quality compared to others. It is now common for most products to have the label "Made in China"; unfortunately, products made in China are also not renowned for their quality. With this in mind, what would Malaysians' choices be? Products made in China are often cheaper compared to locally made products, mainly due to China's massive production industry. Apart from price, other factors that will be tested in this study are ethnocentrism and product quality (including aesthetics, performance and durability) that might affect consumers' purchase decisions toward products made in China or Malaysia Elsevier Ltd. 2014 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/52226/1/SharonLew2014_Consumerpurchaseintentiontoward.pdf Lew, Sharon and Sulaiman, Zuraidah (2014) Consumer purchase intention toward products made in Malaysia vs. made in China: a conceptual Paper. 4th International Conference on Marketing and Retailing 2013 (INCOMAR 2013), 130 . pp. 37-45. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.04.005 |
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HD Industries. Land use. Labor Lew, Sharon Sulaiman, Zuraidah Consumer purchase intention toward products made in Malaysia vs. made in China: a conceptual Paper |
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This conceptual research paper is about Malaysians' perceptions toward products made in Malaysia versus products made in China. Local products are generally perceived as being of lesser quality compared to others. It is now common for most products to have the label "Made in China"; unfortunately, products made in China are also not renowned for their quality. With this in mind, what would Malaysians' choices be? Products made in China are often cheaper compared to locally made products, mainly due to China's massive production industry. Apart from price, other factors that will be tested in this study are ethnocentrism and product quality (including aesthetics, performance and durability) that might affect consumers' purchase decisions toward products made in China or Malaysia |
format |
Article |
author |
Lew, Sharon Sulaiman, Zuraidah |
author_facet |
Lew, Sharon Sulaiman, Zuraidah |
author_sort |
Lew, Sharon |
title |
Consumer purchase intention toward products made in Malaysia vs. made in China: a conceptual Paper |
title_short |
Consumer purchase intention toward products made in Malaysia vs. made in China: a conceptual Paper |
title_full |
Consumer purchase intention toward products made in Malaysia vs. made in China: a conceptual Paper |
title_fullStr |
Consumer purchase intention toward products made in Malaysia vs. made in China: a conceptual Paper |
title_full_unstemmed |
Consumer purchase intention toward products made in Malaysia vs. made in China: a conceptual Paper |
title_sort |
consumer purchase intention toward products made in malaysia vs. made in china: a conceptual paper |
publisher |
Elsevier Ltd. |
publishDate |
2014 |
url |
http://eprints.utm.my/id/eprint/52226/1/SharonLew2014_Consumerpurchaseintentiontoward.pdf http://eprints.utm.my/id/eprint/52226/ http://dx.doi.org/10.1016/j.sbspro.2014.04.005 |
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1643653172539949056 |
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13.18916 |