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An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies

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Main Author: Prabagaran Baskeren,
Format: Thesis
Language:English
Published: 2012
Subjects:
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/48124/1/PrabagaranBaskerenMFC2012.pdf
http://eprints.utm.my/id/eprint/48124/
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id my.utm.48124
record_format eprints
spelling my.utm.481242017-08-15T07:37:15Z http://eprints.utm.my/id/eprint/48124/ An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies Prabagaran Baskeren, HF Commerce 2012 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/48124/1/PrabagaranBaskerenMFC2012.pdf Prabagaran Baskeren, (2012) An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies. Masters thesis, Universiti Teknologi Malaysia, Faculty of Computing.
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Prabagaran Baskeren,
An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
format Thesis
author Prabagaran Baskeren,
author_facet Prabagaran Baskeren,
author_sort Prabagaran Baskeren,
title An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
title_short An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
title_full An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
title_fullStr An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
title_full_unstemmed An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
title_sort empirical study about the underlying it challenges in implementing mobile customer relationship management (m-crm) in malaysian insurance companies
publishDate 2012
url http://eprints.utm.my/id/eprint/48124/1/PrabagaranBaskerenMFC2012.pdf
http://eprints.utm.my/id/eprint/48124/
_version_ 1643652467252002816
score 13.209306

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