Improving b2c e-commerce trust through social presence factors

In e-Commerce field, there are many researchers conducted on different properties of trust but lack of attention has been given to interpersonal based trust. This has lead to limitations for e-Commerce growth where social events have not yet fully duplicate into digital form especially in e-Commerce...

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Main Authors: Che Lah, Nur Syadhila, Che Hussin, Ab. Razak, Mohamed Dahlan, Halina
格式: Article
出版: 2013
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在线阅读:http://eprints.utm.my/id/eprint/47883/
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