Improving b2c e-commerce trust through social presence factors
In e-Commerce field, there are many researchers conducted on different properties of trust but lack of attention has been given to interpersonal based trust. This has lead to limitations for e-Commerce growth where social events have not yet fully duplicate into digital form especially in e-Commerce...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/47883/ |
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| Summary: | In e-Commerce field, there are many researchers conducted on different properties of trust but lack of attention has been given to interpersonal based trust. This has lead to limitations for e-Commerce growth where social events have not yet fully duplicate into digital form especially in e-Commerce environment. Taking the advantage of rapid growth of social network nowadays, the objective of this study is to improve current e-Commerce implementation through social presence. In order to achieve this objective, this study has explored e-Commerce trust properties with its attributes as suggested by previous researchers. Trust factors based on social presence attributes also have been identified. This research hopes to provide a guideline to online businesses in order to develop a trusted website based on updated trend of e- Commerce which is more customer-oriented. |
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