Environment dominant logic : the new marketing era

Considering the environmental deterioration, a new business approach and/or a philosophy is of utmost necessity. The present study addressed this issue by proposing a paradigm shift of the present marketing approach to a more timely, needed and holistic ideology: environment - dominant logic.

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Bibliographic Details
Main Authors: Quoquab, Farzana, Mohammad, JIhad, Abdul Rasid, Siti Zaleha, Ahmad, Fauziah Sh., Mohd. Rizal, Adriana, Basiruddin, Rohaida
Format: Article
Published: Ameriican Applied Science Research Institute 2013
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Online Access:http://eprints.utm.my/id/eprint/47860/
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