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Environment dominant logic : the new marketing era

Considering the environmental deterioration, a new business approach and/or a philosophy is of utmost necessity. The present study addressed this issue by proposing a paradigm shift of the present marketing approach to a more timely, needed and holistic ideology: environment - dominant logic.

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Main Authors: Quoquab, Farzana, Mohammad, JIhad, Abdul Rasid, Siti Zaleha, Ahmad, Fauziah Sh., Mohd. Rizal, Adriana, Basiruddin, Rohaida
Format: Article
Published: Ameriican Applied Science Research Institute 2013
Subjects:
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/47860/
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id my.utm.47860
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spelling my.utm.478602017-01-31T07:36:53Z http://eprints.utm.my/id/eprint/47860/ Environment dominant logic : the new marketing era Quoquab, Farzana Mohammad, JIhad Abdul Rasid, Siti Zaleha Ahmad, Fauziah Sh. Mohd. Rizal, Adriana Basiruddin, Rohaida HF Commerce Considering the environmental deterioration, a new business approach and/or a philosophy is of utmost necessity. The present study addressed this issue by proposing a paradigm shift of the present marketing approach to a more timely, needed and holistic ideology: environment - dominant logic. Ameriican Applied Science Research Institute 2013 Article PeerReviewed Quoquab, Farzana and Mohammad, JIhad and Abdul Rasid, Siti Zaleha and Ahmad, Fauziah Sh. and Mohd. Rizal, Adriana and Basiruddin, Rohaida (2013) Environment dominant logic : the new marketing era. Advance Social Science Letter, 3 . pp. 215-217. ISSN 2612-7916
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HF Commerce
spellingShingle HF Commerce
Quoquab, Farzana
Mohammad, JIhad
Abdul Rasid, Siti Zaleha
Ahmad, Fauziah Sh.
Mohd. Rizal, Adriana
Basiruddin, Rohaida
Environment dominant logic : the new marketing era
description Considering the environmental deterioration, a new business approach and/or a philosophy is of utmost necessity. The present study addressed this issue by proposing a paradigm shift of the present marketing approach to a more timely, needed and holistic ideology: environment - dominant logic.
format Article
author Quoquab, Farzana
Mohammad, JIhad
Abdul Rasid, Siti Zaleha
Ahmad, Fauziah Sh.
Mohd. Rizal, Adriana
Basiruddin, Rohaida
author_facet Quoquab, Farzana
Mohammad, JIhad
Abdul Rasid, Siti Zaleha
Ahmad, Fauziah Sh.
Mohd. Rizal, Adriana
Basiruddin, Rohaida
author_sort Quoquab, Farzana
title Environment dominant logic : the new marketing era
title_short Environment dominant logic : the new marketing era
title_full Environment dominant logic : the new marketing era
title_fullStr Environment dominant logic : the new marketing era
title_full_unstemmed Environment dominant logic : the new marketing era
title_sort environment dominant logic : the new marketing era
publisher Ameriican Applied Science Research Institute
publishDate 2013
url http://eprints.utm.my/id/eprint/47860/
_version_ 1643652391097073664
score 13.160551

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