International students choice criteria for selection of higher learning in Malaysian private universities
This study evaluates and extends research on the choice criteria that influence international students’ choice of Malaysian tertiary education providers. Based on an extensive review of both the education services and international marketing, a series of in-depth interviews generated many of the cho...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Academic Journals
2011
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/45004/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|