Effects of personality trait, motivation factors on performance of customer service personnel (CSP): a case of MPH bookstores

Staff performance has been discussed widely and endlessly. Several theories have been used in order to measure performance. Previous research found that personality and motivation showed a significant relationship towards staff performance. The objective of this study is to investigate which type of...

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Bibliographic Details
Main Authors: Yahaya, Azizi, Yahaya, Noordin, Ismail, Jasmi, Sharif, Zainudin, Saud, Muhammad Sukri, Mohd. Kosinin, Azli, Yahaya, Noraffandy, Abbas, Fairol
Format: Article
Published: Academic Journals 2011
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Online Access:http://eprints.utm.my/id/eprint/44888/
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