Blue ocean strategy: a preliminary literature review and research questions arising
This paper presents a preliminary literature review of previous and current research in the field of strategy. Its purpose is to identify a research theme and related issues in the existing literature for further research. The preliminary literature review concentrates on management papers in intern...
Saved in:
Main Authors: | , , |
---|---|
Format: | Article |
Published: |
INSInet Publications
2011
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/44760/ http://www.ajbasweb.com/ajbas/2011/July-2011/86-91.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!