Blue ocean strategy: a preliminary literature review and research questions arising
This paper presents a preliminary literature review of previous and current research in the field of strategy. Its purpose is to identify a research theme and related issues in the existing literature for further research. The preliminary literature review concentrates on management papers in intern...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
INSInet Publications
2011
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/44760/ http://www.ajbasweb.com/ajbas/2011/July-2011/86-91.pdf |
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