Environmental friendly as a new dimension of product quality from consumers’ perspective

• 第一著者: Kianpour, Kamyar
• フォーマット: 学位論文
• 言語: English
• 出版事項: 2012
• 主題: TS156.6 Quality Control
• オンライン･アクセス: http://eprints.utm.my/id/eprint/44619/5/KamyarKianpourMFPPSM2012.pdf; http://eprints.utm.my/id/eprint/44619/

This research is an effort to extend the dimensions of product quality to cover the ecological phenomena and solve the environmental issues by adding a new dimension, environmental friendly, to other dimensions of product quality. Furthermore this research examines the most important motivators for...