Environmental friendly as a new dimension of product quality from consumers’ perspective
This research is an effort to extend the dimensions of product quality to cover the ecological phenomena and solve the environmental issues by adding a new dimension, environmental friendly, to other dimensions of product quality. Furthermore this research examines the most important motivators for...
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/44619/5/KamyarKianpourMFPPSM2012.pdf http://eprints.utm.my/id/eprint/44619/ |
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