Strategic assessment of brand identity in organizations by using Aaker Model (case study: Iran and Asia Insurance Companies)

During the last two decades, brand assessment has become as a very important component in the organizations marketing strategies and the reason for this is that brand is seen as a valuable asset and a major source for distinction. This study is conducted aimed to strategic assessment of brand identi...

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Bibliographic Details
Main Authors: Alizadeh, Hamid, Nilashi, Mehrbakhsh, Haghighat Monfared, Jalal, Ibrahim, Othman, Ithnin, Norafida, Nazari, Mojtaba
Format: Article
Published: 2013
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Online Access:http://eprints.utm.my/id/eprint/40738/
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