The shopping mall servicescape affects customer satisfaction

• Main Authors: Juhari, Nur Hafizah, Mohd. Ali, Hishamuddin, Khair, Nurhayati
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2012
• 主題: HD1394-1394.5 Real estate management
• 在線閱讀: http://eprints.utm.my/id/eprint/40033/1/THE_SHOPPING_MALL_SERVICESCAPE_AFFECTS_CUSTOMER_SA.pdf; http://eprints.utm.my/id/eprint/40033/; https://www.researchgate.net/publication/267406194_THE_SHOPPING_MALL_SERVICESCAPE_AFFECTS_CUSTOMER_SATISFACTION

A comprehensive, attractive and well-functioning physical environment of the ‘servicescape’ in shopping malls can affect the level of customer satisfaction. Furthermore, issues with the servicescape in shopping malls, such as fewer parking spaces, dysfunctional closed-circuit television (CCTV), lack...