The shopping mall servicescape affects customer satisfaction

• 主要な著者: Juhari, Nur Hafizah, Mohd. Ali, Hishamuddin, Khair, Nurhayati
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: 2012
• 主題: HD1394-1394.5 Real estate management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/40033/1/THE_SHOPPING_MALL_SERVICESCAPE_AFFECTS_CUSTOMER_SA.pdf; http://eprints.utm.my/id/eprint/40033/; https://www.researchgate.net/publication/267406194_THE_SHOPPING_MALL_SERVICESCAPE_AFFECTS_CUSTOMER_SATISFACTION

A comprehensive, attractive and well-functioning physical environment of the ‘servicescape’ in shopping malls can affect the level of customer satisfaction. Furthermore, issues with the servicescape in shopping malls, such as fewer parking spaces, dysfunctional closed-circuit television (CCTV), lack...