The shopping mall servicescape affects customer satisfaction

• المؤلفون الرئيسيون: Juhari, Nur Hafizah, Mohd. Ali, Hishamuddin, Khair, Nurhayati
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2012
• الموضوعات: HD1394-1394.5 Real estate management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/40033/1/THE_SHOPPING_MALL_SERVICESCAPE_AFFECTS_CUSTOMER_SA.pdf; http://eprints.utm.my/id/eprint/40033/; https://www.researchgate.net/publication/267406194_THE_SHOPPING_MALL_SERVICESCAPE_AFFECTS_CUSTOMER_SATISFACTION

A comprehensive, attractive and well-functioning physical environment of the ‘servicescape’ in shopping malls can affect the level of customer satisfaction. Furthermore, issues with the servicescape in shopping malls, such as fewer parking spaces, dysfunctional closed-circuit television (CCTV), lack...