Customer relationship management in small and medium sized hotels

• 主要な著者: Feiz, Setareh, Khalifah, Zainab, Ghotbabadi, Ali Ramezani
• フォーマット: Book Section
• 出版事項: Taylor & Francis Group 2012
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/34540/; https://www.researchgate.net/publication/281090027_Customer_Relationship_Management_in_Small_and_Medium_Sized_Hotels

Applying some "beneficial technologies" on "Small and Medium Enterprises (SMEs)" will have crucial benefits in the structure of these enterprises. For this paper, Customer Relationship Management (CRM) would be as the technology and SMEs would be the small and medium sized hotels...