Customer relationship management in small and medium sized hotels

• المؤلفون الرئيسيون: Feiz, Setareh, Khalifah, Zainab, Ghotbabadi, Ali Ramezani
• التنسيق: Book Section
• منشور في: Taylor & Francis Group 2012
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/34540/; https://www.researchgate.net/publication/281090027_Customer_Relationship_Management_in_Small_and_Medium_Sized_Hotels

Applying some "beneficial technologies" on "Small and Medium Enterprises (SMEs)" will have crucial benefits in the structure of these enterprises. For this paper, Customer Relationship Management (CRM) would be as the technology and SMEs would be the small and medium sized hotels...