A study of supply chain management practices: an empirical investigation on consumer goods industry in Malaysia

The purpose of this research is to present the relationship between supply chain management (SCM) practices and supply chain responsiveness (SCR), and investigates its relationship with competitive advantage (CA). The data collection instrument used was a questionnaire which was administrated to a...

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Bibliographic Details
Main Authors: Sukati, Inda, Abdul Hamid, Abu Bakar, Baharun, Rohaizat, Huam, Hon Tat, Said, Fazila
Format: Article
Language:English
Published: Centre for Promoting Ideas 2011
Subjects:
Online Access:http://eprints.utm.my/id/eprint/34526/1/23.pdf
http://eprints.utm.my/id/eprint/34526/
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