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The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks

Maintaining customers and keeping them loyal is considered vital for continuing business. In this study reported here examines the effect of four underpinnings of relationship marketing – trust, commitment, communication, and conflict handling – on customer loyalty in Iran. This research is a descri...

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Main Authors: Sukati, Inda, Mazhari, Mohammad Yaser, Madahi, Abdolrazagh
Format: Article
Published: The Canadian Center of Science and Education 2012
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/id/eprint/33583/
http://www.ccsenet.org/journal/index.php/ijbm/article/view/16296
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id my.utm.33583
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spelling my.utm.335832018-10-14T08:19:18Z http://eprints.utm.my/id/eprint/33583/ The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks Sukati, Inda Mazhari, Mohammad Yaser Madahi, Abdolrazagh HD28 Management. Industrial Management Maintaining customers and keeping them loyal is considered vital for continuing business. In this study reported here examines the effect of four underpinnings of relationship marketing – trust, commitment, communication, and conflict handling – on customer loyalty in Iran. This research is a descriptive study done by survey method. The population in this study includes 400 costumers of private and state banks in Sanandaj of Iran. The instrument of data gathering was a questionnaire and the data were analyzed based on regression. Findings show that dependent variable is related to the independent variables meaningfully and positively. The Canadian Center of Science and Education 2012 Article PeerReviewed Sukati, Inda and Mazhari, Mohammad Yaser and Madahi, Abdolrazagh (2012) The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks. International Journal of Business and Management, 7 (15). pp. 81-87. ISSN 1833-8119 http://www.ccsenet.org/journal/index.php/ijbm/article/view/16296 DOI:10.5539/ijbm.v7n15p81
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Sukati, Inda
Mazhari, Mohammad Yaser
Madahi, Abdolrazagh
The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks
description Maintaining customers and keeping them loyal is considered vital for continuing business. In this study reported here examines the effect of four underpinnings of relationship marketing – trust, commitment, communication, and conflict handling – on customer loyalty in Iran. This research is a descriptive study done by survey method. The population in this study includes 400 costumers of private and state banks in Sanandaj of Iran. The instrument of data gathering was a questionnaire and the data were analyzed based on regression. Findings show that dependent variable is related to the independent variables meaningfully and positively.
format Article
author Sukati, Inda
Mazhari, Mohammad Yaser
Madahi, Abdolrazagh
author_facet Sukati, Inda
Mazhari, Mohammad Yaser
Madahi, Abdolrazagh
author_sort Sukati, Inda
title The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks
title_short The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks
title_full The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks
title_fullStr The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks
title_full_unstemmed The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks
title_sort effect of relationship marketing on costumers’ loyalty in iran sanandaj city banks
publisher The Canadian Center of Science and Education
publishDate 2012
url http://eprints.utm.my/id/eprint/33583/
http://www.ccsenet.org/journal/index.php/ijbm/article/view/16296
_version_ 1643649372443901952
score 13.149126

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