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The effect of external factors on purchase intention amongst young generation in Malaysia

The purpose of this study is to investigate the effects of demographic (age, gender and race), geographic and group on purchase intention (PI) amongst millennial/young generation in Malaysia. An empirical investigation was carried out to test the hypotheses. The samples include 325 participants. SPS...

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Main Authors: Sukati, Inda, Madahi, Abdolrazagh
Format: Article
Published: The Canadian Center of Science and Education 2012
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/id/eprint/33581/
http://www.ccsenet.org/journal/index.php/ibr/article/view/19039
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id my.utm.33581
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spelling my.utm.335812018-10-14T08:19:17Z http://eprints.utm.my/id/eprint/33581/ The effect of external factors on purchase intention amongst young generation in Malaysia Sukati, Inda Madahi, Abdolrazagh HD28 Management. Industrial Management The purpose of this study is to investigate the effects of demographic (age, gender and race), geographic and group on purchase intention (PI) amongst millennial/young generation in Malaysia. An empirical investigation was carried out to test the hypotheses. The samples include 325 participants. SPSS software has used to measure the effect of external factors on PI. The results demonstrate that demographic, geographic and group significantly affect PI. The findings of this study help marketing, managers and companies to understand young Malaysian consumers’ behaviour and PI. The Canadian Center of Science and Education 2012 Article PeerReviewed Sukati, Inda and Madahi, Abdolrazagh (2012) The effect of external factors on purchase intention amongst young generation in Malaysia. International Business Research, 5 (8). pp. 153-159. ISSN 1913-9012 http://www.ccsenet.org/journal/index.php/ibr/article/view/19039 DOI:10.5539/ibr.v5n8p153
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Sukati, Inda
Madahi, Abdolrazagh
The effect of external factors on purchase intention amongst young generation in Malaysia
description The purpose of this study is to investigate the effects of demographic (age, gender and race), geographic and group on purchase intention (PI) amongst millennial/young generation in Malaysia. An empirical investigation was carried out to test the hypotheses. The samples include 325 participants. SPSS software has used to measure the effect of external factors on PI. The results demonstrate that demographic, geographic and group significantly affect PI. The findings of this study help marketing, managers and companies to understand young Malaysian consumers’ behaviour and PI.
format Article
author Sukati, Inda
Madahi, Abdolrazagh
author_facet Sukati, Inda
Madahi, Abdolrazagh
author_sort Sukati, Inda
title The effect of external factors on purchase intention amongst young generation in Malaysia
title_short The effect of external factors on purchase intention amongst young generation in Malaysia
title_full The effect of external factors on purchase intention amongst young generation in Malaysia
title_fullStr The effect of external factors on purchase intention amongst young generation in Malaysia
title_full_unstemmed The effect of external factors on purchase intention amongst young generation in Malaysia
title_sort effect of external factors on purchase intention amongst young generation in malaysia
publisher The Canadian Center of Science and Education
publishDate 2012
url http://eprints.utm.my/id/eprint/33581/
http://www.ccsenet.org/journal/index.php/ibr/article/view/19039
_version_ 1643649371854602240
score 13.160551

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