New product development in multi-location R&D organization: a concurrent engineering approach

Relocating organization functional units geographically to an economically advantage location is one way for multi-national companies to improve competitive advantage. Change of company operation environment from co-location to multi-locations influences way of new product development management. Th...

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Main Authors: Tan, Owee Kowang, Rasli, Amran
Format: Article
Published: Academic Journals 2011
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Online Access:http://eprints.utm.my/id/eprint/29465/
https://academicjournals.org/journal/AJBM/article-abstract/5D070FD23834
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spelling my.utm.294652019-04-25T01:15:05Z http://eprints.utm.my/id/eprint/29465/ New product development in multi-location R&D organization: a concurrent engineering approach Tan, Owee Kowang Rasli, Amran HD28 Management. Industrial Management Relocating organization functional units geographically to an economically advantage location is one way for multi-national companies to improve competitive advantage. Change of company operation environment from co-location to multi-locations influences way of new product development management. This research reviewed new product development process in a multi-located research and development organization and examine elements for an efficiency new product development process. The research applied concurrent engineering approach to form a concept of concurrent new product development engineering. Seven concurrent engineering main constructs and 49 concurrent engineering critical attributes were identified. Using 98 survey data from a multi-location research and development organization, the research suggested there was no significant difference in new product development process of co-location and multi-location research and development organization. The research also revealed that efficiency concurrent new product development engineering process in multi-located research and development organizations were driven by “application of concurrent engineering tools”, followed by “top-down concurrent engineering approach” and “continuous improvement”. However, concurrent engineering “team” related attributes, which suggested by other researchers as main driver for efficiency new product development in co-located research and development organization was found less important in multi-located research and development environment. Academic Journals 2011-03-18 Article PeerReviewed Tan, Owee Kowang and Rasli, Amran (2011) New product development in multi-location R&D organization: a concurrent engineering approach. African Journal of Business Management, 5 (6). pp. 2264-2275. ISSN 1993-8233 https://academicjournals.org/journal/AJBM/article-abstract/5D070FD23834
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Tan, Owee Kowang
Rasli, Amran
New product development in multi-location R&D organization: a concurrent engineering approach
description Relocating organization functional units geographically to an economically advantage location is one way for multi-national companies to improve competitive advantage. Change of company operation environment from co-location to multi-locations influences way of new product development management. This research reviewed new product development process in a multi-located research and development organization and examine elements for an efficiency new product development process. The research applied concurrent engineering approach to form a concept of concurrent new product development engineering. Seven concurrent engineering main constructs and 49 concurrent engineering critical attributes were identified. Using 98 survey data from a multi-location research and development organization, the research suggested there was no significant difference in new product development process of co-location and multi-location research and development organization. The research also revealed that efficiency concurrent new product development engineering process in multi-located research and development organizations were driven by “application of concurrent engineering tools”, followed by “top-down concurrent engineering approach” and “continuous improvement”. However, concurrent engineering “team” related attributes, which suggested by other researchers as main driver for efficiency new product development in co-located research and development organization was found less important in multi-located research and development environment.
format Article
author Tan, Owee Kowang
Rasli, Amran
author_facet Tan, Owee Kowang
Rasli, Amran
author_sort Tan, Owee Kowang
title New product development in multi-location R&D organization: a concurrent engineering approach
title_short New product development in multi-location R&D organization: a concurrent engineering approach
title_full New product development in multi-location R&D organization: a concurrent engineering approach
title_fullStr New product development in multi-location R&D organization: a concurrent engineering approach
title_full_unstemmed New product development in multi-location R&D organization: a concurrent engineering approach
title_sort new product development in multi-location r&d organization: a concurrent engineering approach
publisher Academic Journals
publishDate 2011
url http://eprints.utm.my/id/eprint/29465/
https://academicjournals.org/journal/AJBM/article-abstract/5D070FD23834
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score 13.144533