The impact of concurrent engineering strategy on new compex product development process in organization: an empirical study of manufacturing and service industry in Malaysia

Taking into account the customers, supplier and organization involvement in the new product development (NPD), this article focuses on the synthesis, evaluation, and selection of various sub-factors of concurrent engineering involved in new product development process. The aim of this study was to p...

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Bibliographic Details
Main Authors: Md. Rasli, Amran, Khan, Saif ur Rehman, Tan, Owee Kowang
Format: Article
Published: Penerbit UTM Press 2013
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